AI Insights · Timothy · July 2025
Performance of Top 5 Play Pass Games in Netherlands Q2 2025
Explore the trends in downloads, revenue, and active users for the top Play Pass games in the Netherlands during Q2 2025, with insights from Sensor Tower.
In the second quarter of 2025, the performance of top Play Pass games in the Netherlands showcased notable trends in downloads, revenue, and active users. According to Sensor Tower, these applications experienced varying levels of success across different metrics.
LEGO® DUPLO® World from StoryToys Limited saw its weekly revenue peak at approximately $1.8K by the end of June. Downloads climbed steadily mid-quarter, reaching around 609 in late May, while active users increased from 884 to 1.2K over the quarter.
Kinkajoo Ltd's Rummikub maintained a consistent presence with weekly downloads peaking at 2.3K in early June. Revenue fluctuated, peaking at $916 in late April, and active users hovered around 78K, slightly dipping mid-quarter.
SMG Studio's RISK: Global Domination experienced a moderate increase in revenue, reaching $717 by late June. Weekly downloads peaked at 817 in April, while active users showed a slight decline, ending the quarter with approximately 3.6K users.
Hungry Shark Evolution from Ubisoft had fluctuating revenue, peaking at $747 in late May. Downloads reached a high of 1.9K around the same period, with active users increasing significantly towards the end of the quarter, peaking at about 3.1K.
Finally, Pixel Art － Color by Number by Easybrain Ltd witnessed stable downloads, peaking at 2.7K in late April. Revenue showed consistency, peaking at $540 in mid-April, while active users gradually declined from 33K to 26K.
These insights from Sensor Tower highlight the dynamic landscape of Play Pass games in the Netherlands, with each app exhibiting unique trends in user engagement and monetization.
